Free tools

Tools for better software decisions

Honest, no-signup tools to help small businesses and federal contractors evaluate their options. We build them when we get tired of seeing prospects get sold the wrong thing.

Calculator

Project scoping calculator

Build up your custom website or web app spec and get an honest starting estimate. Compares your scope against typical freelancer and agency pricing for the same work.

Reference

Platform pricing reference

Honest 5-year cost reference for Wix, Squarespace, Shopify, Webflow, WordPress, and GoDaddy. Plan tiers, transaction fees, hidden costs. Updated quarterly.

Decision tool

Should you actually use a CMS?

A five-question check on whether your small business actually needs a content management system, and which one fits if you do. Includes the "no CMS needed" path most platforms will not tell you about.